How to make a strategic marketing plan for B B So that your strategic marketing plan does not lack detail here I detail everything you should finish and it is important that you take into account if your company belongs to the B B sector. The data you obtain through these three steps will set the path for your next strategy. FIRST STEP Analyze your level of business health Do you know the current state of your company At what point is it What are you interested in reinforcing.
Where are your competitive advantages To answer these questions there are cero mobile number list mtain indicators of performance and business health that you must calculate. These metrics will help you establish the starting point of your strategic marketing plan. What metrics to calculate and how to do it CPL Cost per Lead How much is each lead you capture costing you Here there is no established Lead price that tells us if we are doing well or badly so first calculate your CPL through this formula cost per lead Now that you have your result you may wonder but how much should my lead cost.
The question is not how much a lead should be worth but how much would you be willing to pay for a lead To calculate the maximum amount you would pay Find the average gross income you get for each service Locate the gross margin you receive Multiply both variables and you will get the gross profit this is the maximum you should be willing to pay per lead. Remember that each lead is a sales opportunity If you want more information visit What is the Cost per Lead and how is it calculated CAC Customer Acquisition Cost With its calculation you will be able to check if your efforts to attract.