At present, "two micros and one shake" has become a necessary channel bulk sms service strategy for corporate brand communication. It can be seen that the status of Douyin cannot be underestimated. Douyin, born in September 2016, is a “music creative” short video social software. As of January 2020, its daily active users exceeded 400 million, while Kuaishou, also in the bulk sms service short video industry, had just over 300 million daily active users. You know, in June 2016, before Douyin was launched, Kuaishou had 300 million registered users. Obviously, Douyin is just a rising star, but it can dwarf the heroes. Statistics of short video industry There is also data showing that Douyin users are very sticky,
Ma Hongbin, senior vice president of Kuaishou, also bulk sms service revealed that 70 of the top 100 big Vs in Kuaishou are Douyin users, and only 50 of the top 100 Douyin Vs are Kuaishou users. If you want to know how Douyin came from behind, you must first understand the iceberg model It is generally believed that of a person's chance of success is determined by the following elements at the iceberg model level: motivation, values/character, and comprehensive ability, and the bulk sms service other is determined by the elements above the iceberg model level: experience and skills. Moreover, the growth of the upper-level elements is restricted by the lower-level elements: what kind of motivation a person has, will prompt him/her to focus on cultivating which aspects of comprehensive ability;
There will be a certain binding force, what should be bulk sms service done and what should not be done. The Iceberg Model of Internet Products If the brand of an Internet company is regarded as a person, then the motivation is the brand value, the values/character is the brand personality, the comprehensive ability is the user demand (Customer) and the learning cost (Cost) in the bulk sms service marketing 4C, and the experience and skills are the marketing 4C. Convenience and User Operations in . The success of Douyin can be summed up from the bottom-up iceberg model: 1. The bottom layer builds an amazing brand personality From the original brand Slogan - let the worship start from here, and the employees who have a headline showing the company's background wall in the circle of friends