What is a buyer's journey?
A buyer's journey is the cell phone number list process by which a user goes from not knowing about a problem to becoming a customer of a company that solves that problem. This is generally described as a funnel-shaped process that can be broken down into three stages, from lowest to highest purchase intent. In the image below, it is developed in five stages, the first (Awareness), the third (Assessment) and the fifth (Sale) corresponding to the cell phone number list three in the image above.
Top of the Funnel (TOFU)
Also called “TOFU” (yes, like food), this is where it all starts. At this point , the cell phone number list buyer is most likely unaware that they have a problem and therefore need a solution. In some cases, he may be looking for an answer cell phone number list to a problem, but he is certainly not interested in a solution yet. Either way, the point of this step is to connect with the buyer, making sure they know they have a problem and there is a solution. Since the buyer is not ready to buy from you, the content should not be commercial or sales-oriented. Instead, you want cell phone number list to offer something of value first, so when they realize their problem, they're ready to learn more about your solution.
Middle of the Funnel (MOFU)
The cell phone number list purpose of this step is to take a problem-aware buyer and educate them on the solution they are looking for. Here, the buyer researches the problem and gathers information about the different solutions they can use, so you need to make sure they understand not only what they need to do cell phone number list to solve their problems, but also how your business adapts. this solution.
Even if the buyer is still not ready to buy from you, they are seriously considering it and you need cell phone number list to act on it. The purpose of your content in this stage is to educate the buyer, help them understand your cell phone number list solutions (without being pushy) so they can compare them with the competition, and justify your solution so they can get his managers' approval if it's a job issue or his portfolio's approval if it's a personal issue.
Bottom of the Funnel (BOFU)
The cell phone number list goal of this step is to take a solution-aware buyer and turn them into a customer of your business. To be clear, in this stage the buyer has not already decided to buy from you; rather, he wonders if he should choose you or choose one of your cell phone number list competitors. That's why it's so important to give the buyer all the information they need to make an informed choice (i.e. your brand!), whether it's giving them specifications implementation, free trial, product demo, etc.