The same should happen with the rest of the menus: last viewed items, purchase history, order status, etc. This option is very important because already in 2016 it was estimated that 67% of people who started a purchase on one device finished it on another. Nearly 40% of users used up to three devices. Offer the same promotions on all devices.
The campaigns must be thought of as an omnichannel strategy, so that the customer remembers them and can easily access the offers from any medium. Omnichannel in stores buy email database In addition to these four examples, the multichannel strategy is also supported by the different media to build customer loyalty and offer products.
An example could be the case of a Twitter user who requests information on a corporate account. The person who answers gives you the basic information, but suggests that you call a salesperson. When the call is made, the commercial informs the potential customer that he will send a link to his email so that he can see the product he is interested in in the company's online store.