Because the product popularity is already high, the importance of inviting friends has become lower, and some products no longer have this function. For products in some executive list sub-vertical fields, inviting friends is more important to acquire users; such executive list as financial management, vertical e-commerce, living consumption, etc. 02 How to increase the invitation motivation of old users? The most important thing about inviting friends is the motivation of old users.
There are two motivations for old users to invite new people: The product is very novel, the function is very useful, and the content resonates with friends executive list around you. Invite friends to get certain rewards. At present, most APPs have certain rewards for inviting friends. For example, if you invite a friend, you can get a coupon. Take Meituan selling vegetables executive list as an example, inviting 1 user will get 30 yuan, and the maximum profit can be 500 yuan. Merchants credit card, recommend 1 person, you can redeem related products for 10 yuan. How to increase the invitation motivation of old users:
Rewards should be combined with the services provided by the product as much as possible. For example, Meituan sells vegetables. Inviting friends can executive list get food-buying coins. Old users get 30 yuan off when buying food. I hope to invite a user to get a executive list discount next time I buy food. The invitation threshold should not be too high. Some APPs are set to invite 10 people, and only 100 yuan can be withdrawn, which undoubtedly increases the invitation threshold and reduces the enthusiasm of old users to participate.